Benefits of cloud gateway Whatsapp API
From the easy account verification system to live human chat support, you have numerous benefits of WhatsApp cloud API. Let's look at some fantastic benefits of using cloud WhatsApp API.
- Instant approval of your WhatsApp business API accounts straight from Facebook is unavailable without hassle. To use the cloud WhatsApp business API, they only have to contact a good BSP or WhatsApp API provider.
- You don't have to pay anything for the cloud WhatsApp API account approval to Facebook, and that's all it promises you. But remember, Facebook does not provide any platform or WhatsApp API provider, so you have to contact them from outside.
- You don't have to pay any hosting charges to Facebook, which other 3rd party APIs used to charge
- No need to pay any upgrade cost or maintenance charges for anything once you have your approved WhatsApp cloud API account.
- Various features like live human chat support, Bulk WhatsApp sender and bot chats are available
Let's start with the WhatsApp cloud API to increase your sales faster.
Move to the Facebook developers page and click on 'my apps'. After that, click on 'create app' and choose the form 'business' under the title app. Now proceed with adding your business e-mail Id and full name. You can add your business account details if you wish to do so. Similarly, you can also add your Facebook business manager account if you have one. Now click on 'set up under the type WhatsApp to link your Facebook and WhatsApp business accounts. Click on 'continue' on the next screen to create your business account. A temporary access token with an expiry time of 23 hours is given to you, along with a test phone number with which you can send messages to up to 5 contacts. Now you have to add the recipient's name along with their country code. Now you can test it by sending a sample WhatsApp template message, and your recipients will receive your broadcast message instantly.
What is the cost of WhatsApp cloud API?
Well, WhatsApp cloud API is free but not absolutely, as you have to pay for the platform or WhatsApp API provider you choose. That means you only have to pay for some services and don't have to pay anything for your account verification. Suppose a business replies to a customer's message. In that case, there are some charges, also known as UIC (User Initiated Conversation) charges which you have to pay while replying to your customers. These charges are Rs. 0.35 in India, and it varies from country to country. Similarly, suppose a business initiates a conversation with the customer. In that case, it will be termed as a BIC (Business Initiated Conversation) charge, which is RS. 0.55 in India and varies from country to country. Like this much, you can pay if you want a Bulk WhatsApp sender willing to broadcast your business template messages easily and instantly to numerous customers.
In conclusion
Whatsapp cloud Business API can benefit your business with its excellent features and save you time. It can increase your business to an extent. But keep in mind that it is not fully available. Facebook is the only one who is not charging anything from you to verify your account, and WhatsApp business cloud API also doesn't have any additional charges for you. But at the same time, you have to pay for the WhatsApp API providerplatform as Facebook does not provide any such platform from its side for now. Also, note that if you already use an approved WhatsApp business API account, it will change nothing for you. If you wish to switch your account to the cloud gateway API, then yes! You can do it. But that creates no sense as nothing is going to change for you.